What's in a name?
A domain name is a representation of your business and should be chosen carefully. Your domain name should
contain at least a part of your business name and be as short as possible, this ensures your clients
can both remember your domain, but be able to type your site name into a browser. Here are a few examples of
domain names both good and bad.
Company name - Rocky Mountain Business Networks
Example of a poorly chosen domain name for this company
rockymountainbusinessnetworks.com -
Although this does contain the name of the business, it is so long, a client will normally not type this long a domain name. Imagine trying to email tech support!
Example of a good domain name for this company
rmbnet.com - Although this domain name does not implicitly contain the companies name, it is short enough to remember and
contains the initials of the company name. This is much easier for your client to type!
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